Content People is the go-to hub for end-to-end communication solutions. We listen to you, understand your requirements, analyse your audience, do our research, and develop a narrative that reflects your vision and values.
Content People offers strategic communications, content and research solutions to companies and institutions in Europe to facilitate engagement with various stakeholders at the ground level in emerging markets like India.
Content People is founded by Rupali Mehra, a communications specialist who has worked with international and Indian media houses for two decades. She was part of the editorial team that set up Reuters’ online division in India. Rupali was also part of the original editorial team of India’s biggest English news channel Times Now, where she held multiple positions during her nine years with the channel, and build a large of portfolio of documentaries, news shows and promos for the channel. Rupali Mehra has won the Commonwealth Vision Award, The Indian Television IT Award, and shortlisted for the New York Awards for her work.
Select Works
Digital Financial Inclusion in India
This film was produced for USAID and Dalberg Global Advisors as part of a multimedia communication project on digital financial inclusion in India. The film, part of a three film series, is based on the research conducted by the client to understand acceptability levels towards digital payments in India.
Sustainable Food Culture
As content partners for Tasting India Symposium, a consortium of global stakeholders working towards a sustainable food culture, we produced a series of video interviews. This interview with food connoisseur Madhur Jaffrey highlights the urgent need to bring back sustainable farming methods and preserve India’s indigenous food heritage.
Women Writers’ Fest
This interview is on the Women Writers’ Fest that the founder co-curated in Bangalore, India. The festival serves a platform for women writers, editors and publishers to engage, debate and offer insights on gender and the written word. The event received tremendous interest in media. This is one of the many media clippings.
Firstpost #Decode2016
For media house Network 18’s English news website Firstpost.com the founder helped create India’s first 5 hour live digicast on Facebook Live.